How does product inspection for exports to Southeast Asia differ from that for Europe and the U.S.? This article provides a detailed explanation of the five core differences and four common pitfalls in product inspection for the Southeast Asian market from four perspectives: certification systems, consumer preferences, inspection priorities, and sampling strategies. It includes a list of certifications from six countries—including Thailand’s TISI, Vietnam’s CR, Malaysia’s SIRIM, and Indonesia’s SNI, to help you avoid the pitfall of ”judging Southeast Asian products by European and American standards.”